Getting Started

Start your journey with Mailster by learning the essentials for setting up and running your first email campaigns. This section walks you through installation, initial configuration, creating your first newsletter, and integrating with your WordPress site. Perfect for new users, it provides a clear, guided path to launching successful campaigns with confidence.

  • Tags in Mailster

    Tags in Mailster serve as placeholders in your campaigns, dynamically replaced with subscriber-specific content during sending. Use the format {tagname} for tags, and set alternative content with {tagname|alternative}. Dynamic tags allow for customized content display, enhancing engagement in newsletters. Explore more in the “Tags” Tab on the Settings page!

  • Segmentation in Mailster

    Segmenting your audience allows for precise targeting in your marketing campaigns. Mailster enables you to create recipient lists and set specific conditions based on subscriber metadata, optimizing engagement. Choose criteria like email domain or user role to effectively reach your desired audience and enhance campaign performance.

  • Saving new Template Files

    Mailster Templates kickstart your campaigns by allowing customization. Choose a template, start a new campaign, and add desired modules. Save your customizations as a new template or overwrite an existing one. You can also adjust headers, footers, and notifications, enhancing your campaign’s uniqueness and functionality.

  • Adding Posts to your Campaign

    Mailster offers seamless integration with WordPress, allowing users to easily add posts, pages, or custom post types to campaigns. You can include static content, which remains unchanged, or dynamic content that updates upon sending. Customize your campaigns with filters for tailored content display.

  • How to redirect after form submission?

    Mailster forms use AJAX for seamless submissions, providing users with confirmation messages. Users can redirect submissions to specific pages via form settings. Two redirection options are available: after submission (regardless of double-opt-in) and after confirmation (for double-opt-in users), allowing tailored user experiences.

  • How to install Mailster

    To install Mailster, go to the Plugins page, click “Add New,” then “Upload Plugin.” Select the mailster-x.x.x-zip file from your desktop and click “Install Now.” After installation, activate the plugin to access the Setup Wizard for customization.

  • How can I customize the notification template?

    Mailster allows you to customize notification emails using the campaign editor. Create a new campaign, select the notification template, and edit content while retaining essential tags. Save the new template, ensuring it’s stored correctly. For FTP edits, access the templates folder in wp-content/uploads/mailster, but avoid modifying plugin folder files.

  • How can I setup the newsletter homepage?

    To set up your newsletter with Mailster, create a static homepage to manage subscriptions. This page, called “Newsletter,” is auto-generated during setup. You can customize sections for signing up, updating profiles, and unsubscribing. Adjust settings easily in WordPress to fit your needs.

  • Your First Campaign

    Activate the plugin and create your first campaign via the “New Campaign” option in the “Newsletter” menu. Customize your campaign’s title, sender details, and content using various modules. Adjust colors, enable tracking, and define your audience in the Receivers Meta Box for targeted delivery.

  • How do I export my subscribers?

    Easily export your subscribers from the “Manage Subscribers” page by selecting the “Export” tab. Choose your lists, set conditions, and specify the status to filter your audience. Define the fields and their order, then export as an Excel or CSV file, with settings saved for future use.

  • Email Automation in WordPress

    Mailster automates email marketing, enhancing communication and customer engagement through customizable workflows. Key components include triggers and actions, allowing for personalized messaging, delays for timing, and conditions to tailor paths. Users can easily create workflows, manage email statistics, and add comments for clarity.

  • Can I add attachments to my newsletter?

    Enhance your campaigns by adding attachments via the campaign edit screen, with a total size limit of 1MB (modifiable to 5MB using a filter hook). Be cautious, as large attachments may lead to delivery issues. Consider providing download links for subscribers instead.

  • How do I import my subscribers?

    Before launching your first email campaign with Mailster, import your existing subscribers on the “Manage Subscribers” page. You can upload a CSV, paste from a spreadsheet, or import WordPress users. Choose how to handle existing subscribers and set their status before finalizing the import.

  • Get a notification on new subscribers

    Easily receive notifications for new subscribers by enabling the option in the Subscribers tab of your settings. You can also select a different custom template from the drop-down menu if you have template files in your current directory.

  • Subscribers Overview

    Mailster makes it easy to manage your subscribers right in WordPress. You can view, search, and filter subscribers by status. Use search modifiers to refine results, and perform bulk actions like sending campaigns or updating statuses. Keep your subscriber list organized and efficient!

  • Campaign Overview

    The Campaign Overview page provides a snapshot of all your campaigns, displaying subscriber statuses and performance metrics. Campaigns can have various statuses like Paused, Queued, Active, Finished, Draft, and Pending. Metrics such as open rates and unsubscribe rates help assess campaign performance, with options for bulk actions to manage multiple campaigns efficiently.

  • Campaign Precheck

    Mailster’s Precheck feature allows you to efficiently assess your campaign’s deliverability. It analyzes subject lines, links, images, and provides a SpamAssassin score. Additionally, it checks authentication methods and your server’s IP against over 50 blocklists, ensuring your emails reach their destination without compromising privacy.

  • Finished Campaigns

    Mailster offers in-depth campaign statistics, including total recipients, click rates, device usage, and geographic location of opens. You can filter data and explore details on clicks, device types, and locations, enhancing your understanding of subscriber engagement. Note that editing is not possible once a campaign is live.

  • Add Subscribers

    Easily manage subscribers in Mailster using simple code. Add a single email or detailed subscriber info, update existing subscribers, assign them to lists, or remove them effortlessly. Each action returns relevant IDs or status, facilitating efficient email list management. Explore more for developer insights.

  • How to read metrics on the campaign overview page.

    The Campaign Overview page provides insights into campaign performance, highlighting key metrics. With 8,318 total receivers, the campaign achieved a 33.88% open rate (2,828 opens) and a 5.11% adjusted click-through rate (427 clicks). Unsubscribes were at 94 (1.13%), with a bounce rate of 0.36%.

  • WordPress Users in Mailster

    Mailster allows seamless integration of WordPress users into your subscriber list. It offers automatic linking for matching emails, user import options, and settings to add new subscribers from registrations and comments. Keep user data synchronized by defining connection fields for updates, ensuring efficient segmentation and engagement.

  • Choosing your Delivery Method

    Mailster offers two default delivery methods: Simple SMTP and SMTP. Simple SMTP is not recommended for bulk mailing due to provider limits. For larger subscriber lists, use SMTP and check with your host for credentials. Additional methods like AmazonSES, SparkPost, Mailgun, SendGrid, and Gmail can be added via plugins.