campaigns

  • Adding Posts to your Campaign

    Mailster offers seamless integration with WordPress, allowing users to easily add posts, pages, or custom post types to campaigns. You can include static content, which remains unchanged, or dynamic content that updates upon sending. Customize your campaigns with filters for tailored content display.

  • Your First Campaign

    Activate the plugin and create your first campaign via the “New Campaign” option in the “Newsletter” menu. Customize your campaign’s title, sender details, and content using various modules. Adjust colors, enable tracking, and define your audience in the Receivers Meta Box for targeted delivery.

  • RSS Email Campaigns

    Mailster allows you to automate recurring autoresponders using RSS Feeds, ideal for integrating external content. For content from your own site, use dynamic tags. You can dynamically populate email subject lines with RSS titles, ensuring your campaigns are timely and relevant with each new feed item.

  • I have problems with sending campaigns.

    If you experience issues sending your campaigns, verify your cron setup, as it’s crucial for successful delivery. Check for cron locks that may prevent duplicate emails and ensure your RSS feed URLs are accessible. For further assistance, consult our help article.

  • Ignore certain Posts in your Campaigns

    Mailster allows you to automatically send your latest posts to subscribers while easily excluding specific articles. By adding a custom field called “mailster_ignore” to a post, Mailster will ignore it in dynamic tags and autoresponder campaigns, ensuring tailored content delivery.

  • The Campaign Editor

    The Mailster campaign editor simplifies campaign creation, allowing users to design campaigns and autoresponders easily. Key features include customizable titles, module-based content addition, and delivery options. Users can target specific subscriber lists and adjust tracking settings, ensuring effective email marketing tailored to their needs.

  • Campaign Overview

    The Campaign Overview page provides a snapshot of all your campaigns, displaying subscriber statuses and performance metrics. Campaigns can have various statuses like Paused, Queued, Active, Finished, Draft, and Pending. Metrics such as open rates and unsubscribe rates help assess campaign performance, with options for bulk actions to manage multiple campaigns efficiently.

  • Campaign Precheck

    Mailster’s Precheck feature allows you to efficiently assess your campaign’s deliverability. It analyzes subject lines, links, images, and provides a SpamAssassin score. Additionally, it checks authentication methods and your server’s IP against over 50 blocklists, ensuring your emails reach their destination without compromising privacy.

  • Finished Campaigns

    Mailster offers in-depth campaign statistics, including total recipients, click rates, device usage, and geographic location of opens. You can filter data and explore details on clicks, device types, and locations, enhancing your understanding of subscriber engagement. Note that editing is not possible once a campaign is live.

  • How to read metrics on the campaign overview page.

    The Campaign Overview page provides insights into campaign performance, highlighting key metrics. With 8,318 total receivers, the campaign achieved a 33.88% open rate (2,828 opens) and a 5.11% adjusted click-through rate (427 clicks). Unsubscribes were at 94 (1.13%), with a bounce rate of 0.36%.