In many cases you would like to offer a discount for your customers once they buy a certain product. With Mailster and WooCommerce you can do this pretty simple.

Preparation

First you have to think about your customer journey. In our case its:

  1. Customer makes a purchase
  2. An email is sent after 24h
  3. Customer clicks a link
  4. Click triggers a second autoresponder with a coupon code

Customer makes a purchase

This is mostly done via WooCommerce and and if you use our WooCommerce add on you can easily move subscriber, who purchased a certain product into a given list.

Create your List

Go to Newsletter > Lists and create a new list dedicated for this case.

Assign products to this list

Next find the products people need to purchase to get added to the list.

Click on save product and repeat this step for every product you like to use.

Create the initial campaign

Before we create the campaign we need a landing page people will get redirect to. Go to Pages => Add new and create a dedicate landing page.

Next you have to create an autoresponder campaign people can interact with. Add a “Call to Action” (CTA) button so people are more likely to engage.

Link the CTA button to the landing page we have created before.

Next we’ll prepare the delivery options for our autoresponder. Choose after which time people will get this campaign.

We choose 24 hours but feel free to set it to any delay.

Add some custom code

Since we like to react when the customer clicks on the button need some custom code to achieve that. (Learn more how to add custom code.)

add_action( 'mailster_click', function( $subscriber_id, $campaign_id, $target, $index ) {

    if( $subscriber_id && $target == 'https://example.com/claim-your-discount/' ){
         do_action( 'send_my_coupon_campaign', $subscriber_id );
    }

}, 10, 4);

This snippet basically checks if a click was made by a valid subscriber and if the click was on our target link. If that is the case a custom action is trigged. More on that later.

Create your coupon code

First create a coupon by following the official guide.

Now let’s create the second campaign which actually contains the coupon code for the discount.

Make sure your autoresponder campaign contains the coupon code.

Create and action hook based autoresponder were you use our send_my_coupon_campaign action hook.

Set the Priority to normal.

Make sure “send campaign only once” is checked so people don’t get the campaigns twice if they hit the button more than once.

Also uncheck “allow multiple triggers” which prevents campaign getting queued more than once.

You’re done!

Make sure you test run your setup with your own user to make sure everything is running smoothly. If you need further assistance don’t hesitated to open get support.