By default, Mailster will remove all unused tags in the final version of your campaign. To prevent that you can whitelist certain tags with some custom code.
add_filter( 'mailster_keep_tags', function( $tags ){
$tags[] = 'my-special-tag';
$tags[] = 'my-other-tag';
return $tags;
});
This will keep {my-special-tag}
and {my-other-tag}
in your campaign as good variations like {my-special-tag:123}
or {my-other-tag:456|my_fallback}
.