subscriber - Mailster Knowledge Base

User Ratings

Mailster’s user ratings reflect subscriber engagement, updated with each interaction—opens and clicks boost ratings, while bounces and unsubscribes lower them. Ratings, ranging from 10% to 100%, prioritize sending campaigns to higher-rated subscribers. You can also segment lists based on ratings and customize them programmatically.

How to add salutation to your subscribers?

To personalize subscriber greetings, establish custom fields for gender and salutation. Use code snippets to automate salutations based on gender in your Mailster subscriber list. You can also apply these changes to existing users through bulk actions or by adding a custom dynamic tag for flexibility.