Master the art of email marketing automation with Mailster by designing workflows and customer journeys that engage your audience at every step. This section explains how to set up automated campaigns, use triggers and conditions, and guide subscribers through personalized experiences based on their actions and preferences. Ideal for creating smarter, more effective marketing that runs on autopilot.
Mailster’s email marketing automation allows you to create workflows initiated by triggers. With up to five available triggers—like subscriber additions, tag updates, and link clicks—you can customize your campaigns. Conditions ensure targeted delivery, and workflows can repeat based on your defined limits, enhancing engagement without spamming.
This trigger kicks off a workflow when a user signs up and confirms their subscription through a chosen form. If double-opt-in is off, it activates right after the form is submitted. Just pick at least one form or select “Any Form” to use it!
Mailster’s actions enhance your email automation workflow by allowing you to update custom fields, manage subscriber lists, add or remove tags, unsubscribe users, and send data to third-party URLs. Each action can trigger additional workflows for streamlined communication and management.
Celebrate your subscribers’ special moments with anniversary workflows! Use specific dates for all subscribers or custom field dates for personalized events like birthdays. You can set up reminders with offsets to send emails before or after the date. Keep it simple for maximum impact!
Incorporating a delay step in your workflow introduces a strategic pause, allowing for better timing of subsequent actions. Options include delaying by a specific duration or until a designated time, ensuring flexibility in workflow management. If the specified time is missed, the next available timeframe will be utilized.
Set up a workflow that activates when specific links are clicked in your campaigns. You can track both internal and external links, just remember to enter the full URLs. Make sure the links are part of your campaign to trigger the desired action!
At this stage, an email is sent to subscribers, allowing for campaign customization and tracking. Ensure a reasonable delay between emails and use conditions for targeted sending. Configure your cron settings accurately, and manage campaigns within the workflow for efficient email dispatch.
You can set up workflows to trigger when subscribers visit specific pages on your website. To qualify, they must have clicked a link in your campaign or signed up for your newsletter. Logged-in WordPress users with linked subscribers also trigger the workflow.
Jumpers streamline your workflow by allowing you to skip steps or navigate to specific points in the customer journey. Easily set up a Jumper in the Inserter, select the desired step to jump to, and define any conditions for when the jump occurs.
You can run a workflow with custom PHP code by using “Custom Hook” as your trigger. Define the hook’s name, and use it to target specific subscribers or all of them. Just add the PHP code to a plugin or your theme’s functions.php for easy integration.
Set up email notifications in your workflow by adding a Notification step. Enter the recipient’s email, define a subject, and compose a message using placeholder tags for personalization. Be cautious, as multiple notifications may flood your inbox, but each will include a link for easy access to adjustments.
This trigger kicks off a workflow anytime a subscriber is removed from a list. You can also set it up to start when someone is added. Just select the lists you want to monitor, and the workflow will activate whenever there’s a match.
In Mailster, steps typically process in sequence, but certain actions like Delay or Email may require queuing subscribers. The current subscriber count is displayed, and clicking it opens the Queue Inspector. Users can choose to Finish, Forward, or Remove subscribers from the queue, managing workflow efficiently.
This trigger kicks off a workflow whenever a tag is removed from a subscriber. You can also set it to run when a tag is added. It works regardless of who makes the change, as long as the lists match. Choose any tags to start the workflow!
This trigger kicks off a workflow whenever a subscriber is added or removed from a list, no matter who did it. It’s like the Form Conversion Trigger but without needing a form. Just select the lists you want to activate the workflow for.
This trigger kicks off a workflow whenever a tag is added or removed from a subscriber, no matter who made the change. You can select multiple tags to activate the workflow whenever they are assigned.
This trigger kicks off a workflow when a specific subscriber field is added or updated. You can set which field to watch for changes, and updates can be made by either the subscribers themselves or anyone with the right permissions.
Mailster automates email marketing, enhancing communication and customer engagement through customizable workflows. Key components include triggers and actions, allowing for personalized messaging, delays for timing, and conditions to tailor paths. Users can easily create workflows, manage email statistics, and add comments for clarity.
This trigger launches a workflow on a set date, perfect for sending birthday or anniversary messages. You can use specific dates for all subscribers or custom field dates for individual emails. Plus, adjust the timing with an offset to send messages earlier or later.