Gmail and Yahoo announced updates to its sender authentication policies, effective February 1, 2024. These changes aim to reduce spam by requiring bulk senders to authenticate emails, support easy unsubscription, and maintain a spam complaint rate under 0.3%. Bulk senders are defined as those sending to 5,000 or more Gmail recipients per day. The updates […]
Some email spam filters can open and click through the links in your emails to check for malicious content. This can cause false open rates and may also unsubscribe users (if you have single-opt-out enabled). To prevent this Mailster has the option to prevent this behavior.
The CAN-SPAM Act of 2003 (15 U.S.C. 7701, et seq., Public Law No. 108-187, was S.877 of the 108th United States Congress), signed into law by President George W. Bush on December 16, 2003, establishes the United States’ first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to […]
The best way to avoid Spam filters when sending email campaigns: Also, make sure you follow your local legal guidelines. Run a Precheck Mailster has a built-in option to run a precheck on your campaign which gives you a good overview of what you can improve. An excellent service that gives even better information is […]