How can I prevent that my campaigns went in spam folder?

The best way to avoid Spam filters when sending email campaigns: Run a spam score test. Don’t send with you shared host server, use a dedicate ESP instead. Choose your delivery method. Authenticate your emails by setting up DKIM and SPF for your mails. Ask users to add you email address to the address book or […]

Read More

What is the CAN-SPAM act and do my newsletters have to comply?

The CAN-SPAM Act of 2003 (15 U.S.C. 7701, et seq., Public Law No. 108-187, was S.877 of the 108th United States Congress), signed into law by President George W. Bush on December 16, 2003, establishes the United States’ first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to […]

Read More