What is the CAN-SPAM act and do my newsletters have to comply?

The CAN-SPAM Act of 2003 (15 U.S.C. 7701, et seq., Public Law No. 108-187, was S.877 of the 108th United States Congress), signed into law by President George W. Bush on December 16, 2003, establishes the United States’ first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to […]

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How can I prevent that my campaigns went in spam folder?

The best way to avoid Spam filters when sending email campaigns: Also, make sure you follow your local legal guidelines. Run a Precheck Mailster has a built-in option to run a precheck on your campaign which gives you a good overview of what you can improve. An excellent service that gives even better information is […]

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