Mailster can handle subscriptions in two different ways.

  1. List-based subscriptions (default)
  2. Global subscriptions

It’s recommended to use the list-based model as it’s more flexible and allows users to unsubscribe from each list individually.

Subscriber Status

Each subscriber in Mailster has a status that can be

  • Pending
  • Subscribed
  • Unsubscribed
  • Hard-bounced
  • Error

Only subscribers with the status “subscribed” will get campaigns in Mailster. This is always the case no matter which type of subscription you choose.

You can change the type on the Subscribers tab in the settings.

List Based Subscription

If your subscribers are signed up to multiple lists they will only get removed from certain lists once they cancel the subscription.

On the Subscribers detail page, you can check which lists the users have signed up to. It will also show the confirmation date for each list.

If you send your campaign with one of the lists selected the user will get the campaign and once he clicks on the unsubscribe link in the email the user will get removed from these lists only.

In our example, it’s the “Blog Updates” list the user is no longer subscribed to. He still gets campaigns for the “Promotion” list.

If you choose “List doesn’t matter” Mailster will always use the global subscriptions.

Global Based subscriptions

If you choose this option subscribers’ status will change to “unsubscribed” once the click on the unsubscribe link in the campaign.