With Mailster you can track opens, clicks unsubscribes and bounces

tracking

To track if your subscribers open a campaign Mailster adds a small 1 by 1 pixel image on the end of each campaign. If your subscriber opens the message this image get’s loaded from your server and Mailster counts an open.

Some email clients block external images so even if the subscriber has opened the campaign no open is recorded since the images are blocked.

Explicit open

An explicit open is when the client loads the image from the server

Implicit open

When the users clicks a link in your campaign Mailster assumes it has to be open as well. For this reason Mailster will count a click as well as an open.

Clicks

Clicks are counted either as unique clicks or total clicks. If a subscriber clicks a link multiple times only a single unique click is counted

On the overview you can find two rates:

CTR – Click Through Rate

The first value is the Click Through Rate (CTR) and is based on the number of sent mails

ACTR – Adjusted Click Through Rate

The second value is the Adjusted Click Through Rate (ACTR) and is based on the number of opened mails

 

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