tracking - Mailster Knowledge Base

Why does tracking not work?

If your campaign statistics show no opens or clicks, try sending a test campaign to check links, ensure Mailster isn’t blocked by firewalls, and verify there’s no conflicting “mailster” folder on your server. Remember, subscribers may just be busy, so give it some time.

How does tracking in Mailster work?

Mailster enables tracking of opens, clicks, unsubscribes, and bounces. It counts opens via a small image loaded from your server; however, some email clients block this image. Clicks are tracked as unique or total, with rates displayed for Click-Through Rate (CTR) and Adjusted Click-Through Rate (ACTR).