Learn how Mailster helps you comply with privacy regulations such as GDPR, including tools for managing subscriber consent, handling data requests, and anonymizing personal information. This section covers how Mailster stores and processes user data, provides opt-in mechanisms, and integrates with privacy-focused plugins to ensure your email marketing remains transparent and secure.
Mailster enables tracking of opens, clicks, unsubscribes, and bounces. It counts opens via a small image loaded from your server; however, some email clients block this image. Clicks are tracked as unique or total, with rates displayed for Click-Through Rate (CTR) and Adjusted Click-Through Rate (ACTR).
Mailster empowers WordPress users by providing customizable role-based access to manage campaigns, subscribers, and templates. With default roles like Administrator and Editor, you can define specific capabilities using plugins like “User Role Editor.” This ensures control over who can create, edit, or send campaigns efficiently.
The Do Not Track (DNT) mechanism allows users to signal their preference against online tracking via a browser setting. Despite its introduction in 2010, DNT lacks enforcement, as websites are not legally required to comply. Consequently, many ignore the signal, diminishing its efficacy amidst stronger privacy measures.
The CAN-SPAM Act of 2003, signed by President Bush, established national standards for commercial email in the U.S. It mandates compliance to prevent legal issues with newsletters. Similar laws exist globally, including Canada’s CASL and Australia’s Spam Act, ensuring email marketing adheres to specific regulations.
Mailster offers detailed insights into subscriber behavior, including clicks, opens, and unsubscriptions. Easily track your newsletter campaigns alongside website visitors using Google Analytics or Piwik with our two free add-ons. Activate the extensions to customize campaign parameters and enhance your analytics experience.
The GDPR, effective May 25, 2018, mandates key principles for data protection, including obtaining consent, the right to access, the right to be forgotten, and breach notification. Mailster supports compliance, but additional measures may be needed. Consult a lawyer for tailored guidance on GDPR regulations.
Mailster’s Security Settings enhance campaign protection by validating emails, blocking spam, and preventing duplicate signups. Key features include MX record checks, SMTP validation, honeypots for bots, antiflood controls, and options to block disposable emails, specific addresses, domains, IPs, and countries while allowing safe domains.