Gmail and Yahoo will enforce new sender authentication policies from February 1, 2024, targeting bulk senders—those emailing over 5,000 recipients daily. To combat spam, they require SPF, DKIM, and DMARC compliance, easy unsubscription options, and a spam complaint rate below 0.3%. Non-compliance may result in emails being marked as spam.
Email spam filters may click links in your emails, leading to false open rates and unintended unsubscribes. Mailster offers an “Auto Click Prevention” option to counter this. By redirecting link clicks through a proxy page, it ensures accurate user engagement metrics while safeguarding against bot interference.
The CAN-SPAM Act of 2003, signed by President Bush, established national standards for commercial email in the U.S. It mandates compliance to prevent legal issues with newsletters. Similar laws exist globally, including Canada’s CASL and Australia’s Spam Act, ensuring email marketing adheres to specific regulations.
To avoid spam filters in email campaigns, conduct a spam score test, use a dedicated Email Service Provider (ESP), and authenticate emails with DKIM and SPF. Encourage users to whitelist your address, avoid spammy words, and only send to subscribed users. Follow legal guidelines and utilize Mailster’s precheck feature for improvements.