The Do Not Track (DNT) mechanism allows users to signal their preference against online tracking via a browser setting. Despite its introduction in 2010, DNT lacks enforcement, as websites are not legally required to comply. Consequently, many ignore the signal, diminishing its efficacy amidst stronger privacy measures.
Category: Tips
Upgrading Your License
With Mailster, you can easily switch or upgrade your plan anytime. Simply access the “Account” page in the WordPress Dashboard or log into your Mailster account to manage your license options. Note: The change option is unavailable if sensitive info is hidden on your site.
How to manage your licenses for Mailster
Freemius uses license keys for product access, ensuring support and automatic updates. After purchase, you’ll receive an email with your license key, and you can also find it on the Mailster Account page. Without a license, plugins can be used but won’t receive updates or support.
Email Health Check
Gmail and Yahoo will enforce new sender authentication policies from February 1, 2024, targeting bulk senders—those emailing over 5,000 recipients daily. To combat spam, they require SPF, DKIM, and DMARC compliance, easy unsubscription options, and a spam complaint rate below 0.3%. Non-compliance may result in emails being marked as spam.
Convert your Legacy Forms
Mailster 4.0 introduces a new form builder based on the WordPress block editor, requiring users to convert existing legacy forms. Legacy forms will remain functional but won’t receive updates. Users can convert forms via the “Convert to Block Form” link and may need to adjust custom CSS. Shortcodes are available for unsupported blocks.
How can I upgrade my license?
Upgrade your license directly from the plugin by navigating to Newsletter => Account and clicking “Change Plan.” Enter your license key if white-labeled, then input payment details. Optionally, add another license and enter a VAT ID if applicable. Review your order and click “Pay & Subscribe” to complete the process.
Use Advanced Custom Fields in your Newsletter Campaigns
Advanced Custom Fields (ACF) enhances WordPress by allowing users to add custom fields to edit screens, streamlining website development and client education. With Mailster integration, these custom fields can be utilized in email campaigns, enabling personalized content through simple tag formatting.
Warm up your email delivery method
When starting with email marketing or changing providers, avoid sending too many emails at once. Use Mailster’s Warmup settings to gradually increase your email throughput. Set a timeframe for warming up your server, allowing Mailster to adjust send rates and batch sizes over time for optimal delivery.
Send your emails as fast as possible
Mailster sends emails in batches to avoid server timeouts and delivery bans. You can enable automatic batch size adjustment based on your server’s capabilities. However, be cautious of your email provider’s limits, as this option prevents manual size settings and may require time to optimize batch delivery.
Prevent spam filters from automatically opening and clicking through links in your campaigns
Email spam filters may click links in your emails, leading to false open rates and unintended unsubscribes. Mailster offers an “Auto Click Prevention” option to counter this. By redirecting link clicks through a proxy page, it ensures accurate user engagement metrics while safeguarding against bot interference.
How many mails can I send at once?
Optimize your email marketing by balancing throughput rate and batch size to avoid server timeouts. Determine your server’s email capacity and adjust your cron interval for efficient sending. For instance, sending 20 emails every 5 minutes allows for 240 emails per hour, while 40 doubles that to 480.
Grace Period
Mailster allows multiple autoresponders to automate campaigns, utilizing a default one-week “Grace Period” to prevent accidental sends. Users can easily adjust this period to one month or disable it entirely through simple filters, ensuring targeted communication with subscribers.
Permalink Structure
Mailster utilizes custom rewrite rules for user navigation and link processing on the newsletter homepage. Issues with links may arise if Permalinks are not configured. To enhance URL appearance, visit Settings > Permalink and click “Save Changes” to refresh the permalink structure. For detailed guidance, refer to the official documentation.
Working with animated GIFs in Mailster
Animated GIFs can enhance your email marketing, but Mailster’s default image resizing may lose animation. To preserve it, use Mailster’s built-in option to insert the original image instead. This ensures your GIFs maintain their lively appeal in your campaigns.
How many subscribers can Mailster handle?
Mailster offers unlimited subscribers, lists, forms, and campaigns, but server limits may affect performance. To optimize, maintain fewer subscribers, simplify custom fields, and reduce autoresponder complexity. For best results, use PHP 7.4+, at least 128MB memory, and consider a dedicated server or VPS.
Mailster and GDPR
The GDPR, effective May 25, 2018, mandates key principles for data protection, including obtaining consent, the right to access, the right to be forgotten, and breach notification. Mailster supports compliance, but additional measures may be needed. Consult a lawyer for tailored guidance on GDPR regulations.
Using WooCommerce in your Newsletter Campaigns
Enhance your WooCommerce shop’s outreach with Mailster’s WooCommerce add-on. Effortlessly send auto-responder campaigns featuring your latest products. Utilize dynamic content, customizable metadata, and formatting options to present prices attractively. Streamline your marketing by integrating WooCommerce products directly into your email campaigns.
Adding custom code to your website
To extend your WordPress site’s functionality, you can add custom code in two ways: the theme’s functions.php file, which is theme-specific, or by creating a dedicated plugin for use across multiple themes. Both methods offer similar performance, but plugins allow easier management.
How to remove Visual Composer shortcodes in campaigns
If you’re using Visual Composer in WordPress and encountering shortcode issues with Mailster, you can remove them by adding custom snippets to your theme’s functions.php. This ensures that the content remains intact while filtering out undesired shortcodes. Adjust the snippets accordingly for custom post types or other page builders.
Sending Plain Text Emails
To send plain text-like emails in Mailster, create a new campaign, switch to code view, delete the existing HTML, and enter your text. This keeps the advantages of HTML while allowing for easy editing. Your emails will appear plain text but function as HTML for better compatibility.
Ignore certain Posts in your Campaigns
Mailster allows you to automatically send your latest posts to subscribers while easily excluding specific articles. By adding a custom field called “mailster_ignore” to a post, Mailster will ignore it in dynamic tags and autoresponder campaigns, ensuring tailored content delivery.
Subscriber based timezone sending
Mailster allows you to send campaigns based on your subscribers’ time zones, ensuring they receive emails at optimal times. Activate “Use subscribers’ timezone” for timely delivery, but schedule campaigns at least 24 hours in advance. Note that Geo Tracking must be enabled to determine subscribers’ locations.
Build an Archive of your latest Newsletters
Easily display your latest campaigns chronologically by enabling the option in Settings. Remember to update permalinks if necessary and flush rewrite rules. You can also list newsletters using the shortcode [newsletter_list count=”5″], with customizable attributes for date, count, status, order, and orderby.
Add a list of your latest post in your campaign
Engage your audience by linking to older blog articles, utilizing dynamic tags for a seamless experience. Enhance visibility with structured HTML, including post titles and dates, to keep content organized and appealing. Encourage exploration of your blog’s archives to maintain reader interest.
Segmentation in Mailster
Segmenting your audience allows for precise targeting in your marketing campaigns. Mailster enables you to create recipient lists and set specific conditions based on subscriber metadata, optimizing engagement. Choose criteria like email domain or user role to effectively reach your desired audience and enhance campaign performance.
Get a notification on new subscribers
Easily receive notifications for new subscribers by enabling the option in the Subscribers tab of your settings. You can also select a different custom template from the drop-down menu if you have template files in your current directory.
Use fullname instead of first- and lastname
For personalized newsletters, replace the {firstname} and {lastname} tags with {fullname} for a cleaner greeting, like “Hello John!” Instead of “Hello John!” with awkward spacing, you can also use a fallback like “Hello {fullname|my friend}!” to ensure every message feels personal.
What is DKIM (DomainKeys Identified Mail)?
DKIM (DomainKeys Identified Mail) links a domain to an email, ensuring authenticity. To enable DKIM, add a TXT record with your public key. Email programs sign messages with a private key, allowing receivers to verify authenticity. Proper setup shows a green indicator, while updates may take up to 48 hours.