With Mailster you always have the option to switch to a different plan or upgrade your license to more sites at any time. From within the plugin To up or downgrade your license from your WordPress Dashboard, click the “Account” page in the Newsletter menu and find the “Change Plan” button. This option is unavailable […]
Category: Tips
How to manage your licenses for Mailster
The licensing system of Freemius operates on license keys allocated to each product acquired via the platform. When a license key is activated on a site, it provides access to support services and automatic updates for that site. Where to find the license keys? After finalizing an order, you will receive an email from Freemius […]
Email Health Check
Gmail and Yahoo announced updates to its sender authentication policies, effective February 1, 2024. These changes aim to reduce spam by requiring bulk senders to authenticate emails, support easy unsubscription, and maintain a spam complaint rate under 0.3%. Bulk senders are defined as those sending to 5,000 or more Gmail recipients per day. The updates […]
Convert your Legacy Forms
Mailster 4.0 introduces a new way to create forms. The new builder is based on the WordPress block editor and your forms created with Mailster before 4.0 need to be converted. Legacy Forms will work in the future but we decided to no longer keep them updated in favor of block forms.
How can I upgrade my license?
You can upgrade your license directly from the plugin if you go to Newsletter => Account and click on the “Change Plan” button: If you have white-labeled your license you have to insert your license key first. On the following page, you can upgrade your license by inserting your payment details. Optionally you can choose […]
Use Advanced Custom Fields in your Newsletter Campaigns
Advanced Custom Fields is a popular plugin that can help you add extra content fields to your WordPress edit screens. These extra content fields are more commonly referred to as Custom Fields and can allow you to build websites faster and educate your clients quicker. With Mailster you can use these fields inside your email […]
Warm up your email delivery method.
If you just started with email marketing or switched your delivery provider or even our domain or IP address it’s a good practice to not start blasting your provider with too many emails at once.
Send your emails as fast as possible.
Mailster sends you emails in batches. While this is a technical limitation it also prevents sending too many emails at once which causes server timeouts and even gets banned from your email delivery provider.
Prevent spam filters from automatically opening and clicking through links in your campaigns
Some email spam filters can open and click through the links in your emails to check for malicious content. This can cause false open rates and may also unsubscribe users (if you have single-opt-out enabled). To prevent this Mailster has the option to prevent this behavior.
How many mails can I send at once?
If you send marketing emails you often like to send them as fast as possible. While this is great in theory it’s often not recommended for your general email marketing strategy.
Grace Period
In Mailster you can have multiple autoresponders to trigger your campaigns automatically. Some of them have a date or timestamp to get triggered within a certain timeframe. To not go way back to the beginning of time (and to accidentally sent to all your subscribers) Mailster uses a “Grace Period”.
Permalink Structure
Mailster uses custom rewrite rules to process certain actions and to route users on the newsletter homepage. If you have problems with links this article can help.
Working with animated GIFs in Mailster
Animated Gifs can bring some life to your email marketing campaigns. Since Mailster uses WordPress native methods to resize images, so they fit correctly and reduce file size, the animation is may lost during this process.
How many subscribers can Mailster handle?
Technically there are no limits in Mailster. You can have unlimited subscribers, lists, forms, and campaigns. There are some server-related limits though.
Mailster and GDPR
The General Data Protection Regulation (GDPR) is enforceable as law in all EU member states on May 25, 2018. While Mailster is in technical compliance with this law you may have to bring some additional things in place to make the whole process compliant for your site.
Using WooCommerce in your Newsletter Campaigns
If you’re running a WooCommerce Shop and like to send your latest products to your audience you can use Mailster with the WooCommerce add-on.
Adding custom code to your website
Sometimes it’s required to add custom code that extends the functionality of your website. In WordPress, you have two ways that are recommended.
How to remove Visual Composer shortcodes in campaigns
If you are using Visual Composer to create your content in WordPress you may find the used shortcodes in your campaign.
Sending Plain Text Emails
For tracking reasons, you can only send HTML emails in Mailster. If you like to send plain text messages there is a simple trick you can do.
Ignore certain Posts in your Campaigns
With Mailster you can send your latest posts automatically to your subscribers but sometimes you would like to exclude certain articles.
Understanding subscriber based timezone sending
If your subscribers are located at different timezone and you still like to reach them at the best time of the day this is the option you are looking for.
Build an Archive of your latest Newsletters
Displaying the latest campaigns in chronological order can get achieved in an easy way.Just enable the option on the Settings page (tab Front End):
Add a list of your latest post in your campaign
People are always interested in new stuff. If not give them an opportunity to visit your blog by offering links to older articles
Segmentation in Mailster
With segmentation, you can easily narrow down your target audience, allowing for more precise targeting. This enables you to send your campaigns exclusively to specific user groups, optimizing the effectiveness of your marketing efforts.
Get a notification on new subscribers
Getting notifications for new subscribers is simple by enabling the option on the Subscribers tab in settings.
Use fullname instead of first- and lastname
When you write personalized newsletters you are probably familiar with the {firstname} and {lastname} tag. If you use both you should replace them with {fullname}
What is DKIM (DomainKeys Identified Mail)?
DKIM stands for DomainKeys Identified Mail and is a method for associating a domain name to an email message (Wikipedia) If you don’t have a verified domain and you have enabled the DKIM checkbox on the settings page you get a big red box a white input field.